Hello and good day!
As I mentioned last week, we are going to attempt to create the feel of our local chocolate shops here in Issaquah, WA, Online. Obviously, this is not going to be all the way possible, because we won't get to see our wonderful online customers in flesh and blood. But, our hope is that we can recreate the freshness and the variety that our brick and mortar customers seem to appreciate.
Along those lines, we are going to be putting up as many products on our website as we can in the coming weeks and months. Almost all of these products have been developed in just the last several months.
We're going to start with the products that have been very popular and that we know people love. These aren't just guesses.
These are the items that people come back and buy again and again. We've got a couple dozen that meet the criteria, so it is going to take a while. In general, we'll need to stick with the one new product per week paradigm so that our small production facility doesn't get overwhelmed.
The production team wants to know in advance what the product will be, so that they can make a stock to have available a day or two before we make the announcement.That way we don't end up with any shipping delays.
But we don't have the production capacity to crank out all two dozen items in advance. By the way, this mimics the stores pretty well. We don't always have every product on hand. However, you can be sure that what we do have, is good and fresh.
Anyhow, without further ado, I'd like to tell you about our jalapeño, pistachio, pumpkin seed bar. For several months, folks were asking us when we'd have a spicy option available. People like spicy chocolate.
I have an admission to make. I've never been a big fan of spicy chocolate. Now I am, because of this bar. But never before. The reason is that most chocolate bars with chilis in them are pure novelty. They load up the chocolate with ghost pepper, or some other super hot pepper, with the purpose of blowing out your palate.
You aren't supposed to consider, appreciate, or enjoy the combination of flavors. You are just supposed to buckle up for a wild ride. But if that is the case, why not just eat a ghost pepper straight. Is chocolate really needed as a delivery system? Anyhow, we told Javier, our chocolatier, that we needed a spicy item and he set his mind to work on it.
Off the cuff one day, he told me that he was planning to use jalapeños in a bar. That struck me as a very strong idea from the moment I heard it. Jalapeños are hot, but they also have a very distinctive, delicious, natural smokiness to them.
I asked Javier how he was going to prepare the jalapeños. He said that he was going to put them in the dehydrator. I liked the sound of that a lot. I asked him what chocolate he was going to use. He said he thought that our 47% dark milk chocolate would be the best.
Spicy and smoky with dark chocolate wouldn't play well. You don't want spice and smoke on top of dark cacao flavors. It goes too much in one direction, with no balance.
He thought that the sweetness and creaminess of the 36% milk chocolate would drown out the flavor of the jalapeños. But the 47% would strike a perfect balance. Enough creaminess for a pepper to blend into nicely. Enough sweetness to envelope the heat from the jalapeño without drowning it out. I liked how all of that sounded and waited with excitement for the day when I'd be able to try a sample.
Finally the day arrived.
When I saw the bar, I noticed that Javier had added seeds and nuts and that he had gone with a green theme. The addition of pumpkin seeds and pistachios makes this a very complex and delicious bar of chocolate. They add texture, crunch and chew, and earthy, nutty flavors to go with the richness of the dark milk chocolate, and the smoky heat from the jalapeños.
I knew from the moment I tasted this bar that it was a big time winner. I knew that it be one of our best sellers and I knew that people would love it and come back and buy it again and again.
The price is $8.99 for a 5oz bar. This comes out to about the same price as a $3.50 bar of chocolate at the grocery store, which tend to be 2 ounces. I honestly believe this is a fair price. It isn't the cheapest, but is by far not the most expensive.
Given the quality of our chocolate and the ingredients we used, a $3.50 bar of chocolate from the grocery store simply won't be as good as this in most cases.
You might get lucky from time to time and find a great bar of chocolate on sale, but basically the deck is stacked in our favor on this one. Plus you add in the nutrition from the nuts and the jalapeños and you've got something very hearty that doesn't take much to satisfy.
Anyhow, we are very proud of this bar and so happy with how it turned out. If you'd like to get a bar, simply click through to our website below and have at it!
As I mentioned, we may run out of products from time to time, but we will replenish as soon as we possibly can. The bars that are online now were made late last week especially for this announcement. It doesn't get much fresher than that.
Thank you so much for your time today.
I hope that you have a truly blessed day!
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